First Motion

How to tell/sell a story in a digital future? 

Digitisation has brought changes, which have the potential to stimulate economic growth and the creation of new high-skilled jobs in the audiovisual sector. The audiovisual industry in the Baltic Sea Region consists mainly of small and medium sized enterprises (SMEs) with limited capacities for innovation by own resources. FIRST MOTION looks at the topic from different angles and combines them into a unified approach thereby fostering innovation. The thematic scope encompasses support and exploration of modern communication technologies and the innovative usage of emerging cross-media possibilities. 


  • An EU project for the Baltic Sea Region
  • Funding new formats and ideas
  • Developing a distribution platform
  • Researching new markets and value-chains
  • Developing training and education courses up to Master level
  • Improving clusters and policy guidelines   

The partners can be grouped into 3 basic areas: Film funds, universities and national/regional developers/municipalities, all with a different profile, area of expertise and aim that summed up is more than its parts, making up FIRST MOTION:
  • DENMARK (Region Central Denmark): Filmby Århus; The Alexandra Institute 
  • ESTONIA: Baltic Film and Media School; Estonian Film Foundation 
  • GERMANY (Regions Hamburg & Schlewswig-Holstein): Filmfund Hamburg Schleswig-Holstein  
  • LATVIA: National Film Centre of Latvia 
  • NORWAY: Kristiansand Kommune (KK); University of Agder (UiA)  
  • POLAND: Innovation Centre High Tech Accelerator University of Lodz (HTA);  Lodz City Council (LCC)  
  • SWEDEN (Region Skåne): Boost Helsingborg (BHbg) 

For further